Invest in Tanda
AI-Powered Global Video-Commerce Engine
Play Store live • 16k waitlist • 1,400 SMEs
Download Pitch DeckTraction & Growth
Investment Opportunity
Market Opportunity
- Africa video commerce: $5B
- Africa e-commerce: $50B
- LATAM + Asia: $200B+
- Global video commerce: $1T by 2028
Data Source: Statista, Ecofin Agency, Business Insider
What is Tanda?
Tanda = Short Videos + Commerce Built-In
Powered by AI - users shop via voice or chat while watching videos.
- Seamless video-to-purchase experience
- Built-in affiliate network (creators earn instantly)
- Escrow system for trust
- Africa-first payments (wallets, telcos, banks)
- AI shopping assistant - users shop hands-free via voice or text
Competitive Advantage
Tanda combines video engagement, local payments, and AI-assisted shopping in one Africa-first platform - a mix no global or regional player currently offers.
| Feature | Tanda | TikTok | Jumia | |
|---|---|---|---|---|
| Shoppable Short Videos | ☑ Built-in | ☑ (limited) | ✗ | ⚠️ (not localized) |
| Local Payments Integration | ☑ Across all African gateways | ✗ (restricted) | ☑ | ✗ |
| Escrow Protection | ☑ Native escrow | ✗ | ⚠️ (partial) | ✗ |
| AI Shopping Assistant | ☑ Voice & text | ✗ | ✗ | ✗ |
Business Model
We earn every time a video converts
- 10% Transaction Commission
- 2% Escrow Fee
- Ad & Sponsored Listings
- 10% Affiliate Rewards Model
- $5/mo creator tools subscription
Use of Funds
$500K fuels Tanda's scale to $10M GMV in 24 months (18-20 months runway)
- 35% ($175K) – Product enhancement (AI assistant, escrow scaling)
- 30% ($150K) – Marketing & creator acquisition
- 20% ($100K) – Market expansion (Nigeria → Ghana, Kenya, Egypt, & South Africa)
- 15% ($75K) – Team & Operations (engineers, growth lead, operations staff)
Let's Talk
Interested in investing? Schedule a demo or intro call to learn more about Tanda's vision and growth trajectory.
Website: app.tanda.media
Alternative Contact: +234 808-447-7609