Video Commerce Reimagined
Transform content creation, cultural discovery and shopping through engaging short-form videos. Tanda merges entertainment with seamless commerce, creating the future of video commerce.
Transform content creation, cultural discovery and shopping through engaging short-form videos. Tanda merges entertainment with seamless commerce, creating the future of video commerce.
Why Tanda is different from other social media platforms
Ready to be part of Africa's next big eCommerce revolution? Tanda is now live on the Google Play Store! Download the app and experience video commerce reimagined for Africa.
| Feature | Tanda | TikTok/IG/YouTube Shorts |
|---|---|---|
| Video + Commerce Native | Built-in shop, checkout & escrow | External links only |
| Affiliate built-in | Auto commissions | Manual brand deals |
| Escrow trust | Buyers + agents covered | No |
| Localized Payments | Bank, wallets, telcos | Limited |
| Africa-First Focus | Tailored for African sellers & buyers | Global-first |
Discover products through engaging, authentic content from creators who know what Africans love and need.
Buy what you see in videos instantly with one-tap checkout. No more searching or navigating through multiple apps.
Earn money by showcasing your favorite products. Turn your influence into income with Tanda's creator program.
Built for Africa's mobile-first users with offline capabilities and low-data consumption features.
Bank-grade security with local payment methods, escrow services, and buyer protection guarantees.
Shop hands-free with our AI assistant! Use voice or text commands to discover products, compare prices, and make purchases effortlessly.
Browse through engaging short-form videos showcasing different engaging contents and products from approved creators and brands.
See something you like? Tap to buy instantly without leaving the video or navigating to another app.
Your order is processed securely with real-time tracking and multiple delivery options across Africa.
Shop hands-free! Use voice or text commands with our AI assistant to discover products, compare prices, and complete purchases effortlessly.
African eCommerce Market
Mobile Users in Africa
Mobile-First Internet Usage
Launch Year